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Vision is the art of seeing what is invisible to others.

Vision 2015

Title: Vision
Client: Polaris
Director: Adam Brummond and Mark Nevils

"Vision is the art of seeing what is invisible to others." -Jonathon Swift

The small town of Roseau, Minnesota is a place where a young hockey player grew up to make Olympic miracles, and two inventors created something that would start an off-road revolution.

It's a town of people with great vision - who push the limits, and see the world as a challenge to throw their best at and make it even better.

This is a story of the Polaris family - those that came before, and the employees, customers, and riders that make it what it is today.